The BLM Watch Mods adventure began in November 2024, almost by chance. Like many, it was through discovering this world on social media, particularly TikTok, that my interest in personalized watches was born. Curious and passionate, I then gradually began to invest myself in this activity, alongside my job.

During this period, watchmaking became much more than a simple hobby. Free time was devoted to learning, understanding, testing and perfecting every detail, with the constant desire to offer reliable, aesthetically pleasing and well-assembled watches.

In February 2025, after more than five years in a job that no longer suited me, a layoff marked a turning point. Rather than seeing this as an end, it became an opportunity: the chance to dedicate myself fully to the development of BLM Watch Mods.

The business quickly took shape, particularly through the Vinted platform. Within a few months, the brand experienced strong growth, reaching nearly €40,000 in revenue. This experience confirmed customer interest and the project's viability, but also highlighted the limitations and constraints associated with third-party platforms, where visibility and stability can fluctuate dramatically.

Faced with these observations, a decision naturally emerged: to create an independent boutique. Despite the challenges this entails—investment of time, communication, and advertising—the desire to build a sustainable and well-managed project prevailed. Supported by an existing community on social media and by loyal customers, the choice to launch a website became obvious.

Today, BLM Watch Mods continues its development with the same philosophy as at the beginning: to offer meticulously assembled watches, using quality components, with a serious, transparent, and human-scale approach. Each creation reflects a journey, a passion, and a constant desire for improvement.